The 12 types of social network users
The survey highlights the different behaviors that manifest in social media and, particularly, as expressed Rebecca Dye, director of social media at First Direct, "a lot of people admit behave very differently in social media the way it does in the 'real world' and it is important to be aware of this when dealing with customers through those channels. "
These types of users can be adopted by various people and even some people will behave differently on Twitter than it does on Facebook.
A purpose of this study, David Giles, an expert in the behavior of social media at the University of Winchester, has indicated that "smartphones have made access to social media platforms much easier with the result that many people spend more time chatting with friends in cyberspace than face to face or by phone. That can change your relationships with people and, as we are seeing now, you can also change your personality. "
Then, the list of these personalities:
1 - Ultras: They are fanatically obsessed with Facebook or Twitter. Constantly use these applications to their smartphones, even from their workplaces.
The survey revealed that 14% of Facebook users spend at least two hours a day on the network (21% for users aged between 18 and 24 years).
2 - Disclaimers: claim that social media does not control your life, but the reality is very different. If you can not access your preferred network can become anxious and feel isolated.
In the survey, 20% of Facebook users said they would feel "anxious" or "isolated" if they had to deactivate their accounts, compared with 17% of Twitter users.
3 - Occasional: Although more than half of the UK population is registered on Facebook or Twitter, not all are regular users. Casual users access their pages infrequently, often spending days or even weeks without tweeting or posting anything.
Over 30% of users accessing Facebook and Twitter sites to spend less than 30 minutes a day.
4 - Virgin: People who enroll for the first time in social networks can be difficult at first to become familiar with the workings of Facebook and Twitter, but they can become Ultras.
More than 1.7 million people in the UK were registered on Facebook in 2012.
5 - Observers: Those who hide in the shadows of cyberspace and barely participate in social media conversations, often because they think they have nothing interesting to say.
In the survey, 45% of Facebook users described themselves as "observers", compared to 39% of Twitter users.
6 - Peacocks: They are easily recognizable because they love to show everyone how popular they are. Compete with friends to have more followers or fans, and how many "likes" or retweets received.
More than one in ten of Twitter users say it's important for them to have more "followers" than his friends.
7 - Grumps Polite and restrained in the face to face, they are very obstinate in online conversations. Social media allows them to review aggressively without worrying about how others will react.
11% of Facebook users and 17% of Twitter users say that the networks allow them to be more stubborn than otherwise.
8 - Ghosts: Some social media are concerned about giving out personal information to strangers, so that user names are invented to remain anonymous or have remarkably few profiles and timelines.
The "security" is cited as a reason for not using their real names by 15% of Twitter users and 6% of Facebook users.
9 - Mutantes: For some people, being anonymous is not enough. They also adopt very different personalities, secure in the knowledge that no one knows your real identity.
About 5% of Facebook and Twitter users confess to hide their identities on social networks allowed more freedom to express their views.
10 - inquisitive: In this type of users asking questions like Facebook and Twitter to start conversations and avoid the risk of being excluded.
According to First Direct survey, about one in ten users of Facebook and Twitter say they enjoy with their pages to ask questions, rather than just posting messages or updates.
11 - Confident: Information is the currency of social media. Be the first to share something interesting and makes you gain prestige and, not least, more followers and fans.
One in five of Twitter users and 22% of Facebook users say they would like to share information and links with your friends and followers.
12 - Uncertain: They worry about the number of likes, comments and re-tweets they receive, constantly checking their sources and timelines, because they link back to popularity.
14% of Facebook users say it is very important to interact with other publications, compared with 9% of Twitter users to show the importance of that.
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